What does stakeholder analysis in change management involve?

Stakeholder analysis in change management primarily involves identifying and assessing the influence of stakeholders. This process is crucial because stakeholders play significant roles in the success of change initiatives. By recognizing who the stakeholders are—such as employees, management, customers, suppliers, and other relevant parties—change managers can understand their interests, concerns, and the degree to which they can influence the project.

The assessment typically includes evaluating each stakeholder's power, interest, and potential impact on the change process. This understanding allows change managers to tailor their communication strategies, engagement activities, and support mechanisms to the various stakeholders involved. Proper stakeholder analysis helps in building buy-in, minimizing resistance, and ensuring that the change is sustainable and beneficial for all parties involved.

The other options focus on activities that do not directly contribute to understanding the stakeholder landscape, which is essential for successful change management. Measuring employee productivity, preparing marketing strategies, and conducting financial audits are separate functions that may inform change initiatives but do not encompass the core aspects of stakeholder analysis.