During the Knowledge stage, what is typically true about an individual's awareness of the innovation?

During the Knowledge stage of innovation adoption, individuals are typically gaining information and understanding about the innovation. At this point, they often lack sufficient knowledge to make an informed decision regarding the adoption of that innovation. This stage is crucial for building a foundational awareness of the innovation and its potential implications.

Unlike having complete understanding, being completely unaware, or having a clear comprehension of the advantages, individuals in the Knowledge stage are still in the process of learning and exploring the new information available to them. Their uncertainty or limited knowledge may hinder their ability to evaluate the innovation fully and decide whether to adopt it, making it essential for change management strategies to facilitate effective learning and communication during this phase.